Rose Lindo met our founder Tyler in 2020 at a trade show. I's safe to say that Denik x Rose Lindo has been a long time coming... and we couldn't be happier. Rose's drive, attention to detail, and, pure talent make her incredible to work with—oh, and of course her Sets came out beautifully; we'll let you see that for yourself. Keep scrolling for Rose's wise words on creativity and prepare to be enchanted by her designs.
1. What has driven you to be an artist?
From the time I could hold a crayon, I knew I wanted to be an artist. I was painfully shy, so verbal communication was never a strong suit for me. Instead, I expressed myself by hashing out whatever feelings that were going through my head at the time using a pencil (or crayon) & paper.
Whenever it was time to choose a college major, my older brother convinced me that art was just a hobby, not an actual career, and that I should major in something more practical, like engineering. After following his advice, it didn’t take long before I found myself back in the art department, where I fell in love with the field of graphic design. It combined my love for creativity along with the need to geek out using tech-driven concepts.
Rose Lindo Pocket Set
2. What is your favorite medium to work with?
It changes on a regular basis, but as of right now, I’m addicted to my Apple Pencil & iPad Pro. After I sketch everything out in Procreate, it’s really easy to import the artwork directly into Illustrator, where I rearrange all of the individual elements so they fit together seamlessly within an actual layout or pattern. It sometimes feels less authentic to use digital tools over traditional mediums, but after having a kid, I’ve adopted the mantra “work smarter, not harder.” If it saves time and allows me to spend more time away from screens altogether, I’m all for it!
Rose Lindo Art Print
3. Do you have a favorite piece? A piece that brought you the most joy to create?
These notebook designs are definitely up there! I really wanted to push the envelope with this collection and create pieces that are truly unique & (hopefully) inspiring to others. I incorporated positive affirmations as a reminder that we’re all far from perfect. While no one is immune to life’s struggles, our failures allow us to grow & make changes that often lead to really beautiful outcomes. Every time an obstacle is put in my path, this is where I experience the most growth both personally and professionally.
Rose Lindo Complete Collection
4. How do you get through a creative block?
While I used to try to power through creative blocks, I’ve learned to take a step back and do something that has absolutely nothing to do with the problematic project or idea itself. This usually involves being outside, doing yoga, or meeting up with a friend. I’ve learned to be more in-tune with my body and brain in order to avoid burnout, which is an inevitable part of this job. I’ve never worn ‘busy-ness’ as a badge of honor and think it’s equally as important to rest as it is to pack a schedule to the brim.
Rose Lindo Layflat Classic Set
5. What is your biggest dream/goal as an artist?
Hmm…as cheeseball as it sounds, I truly feel like I’m living the dream. I get to work from home with my husband and have a schedule that allows both of us to be fully present in our daughter’s life. Our neighbors probably think we’re trust fund babies whenever they see us out for a walk at 10:00 AM on a weekday, but we’ve learned to be really productive while maintaining a sense of balance in our lives. Of course, it would be awesome to see a product I designed on an end-cap at a place like Anthropologie or Target, but I also know that wouldn’t add to the quality of my life whatsoever. I think it’s important to appreciate every chapter of the book instead of waiting & hoping that the ending will be life-changing.
6. Is there any particular advice that has fueled your creative journey? (Words to live by or favorite quotes?)
I love the quote “There is no elevator to success; you have to take the stairs.” (I think Zig Ziglar was the original author.) People are always looking for an easy way out, but what they don’t realize is that, by taking shortcuts, they’re missing out on all the lessons that are discovered during the detour. My dad, who passed away from ALS when I was 9, also serves as a big source of inspiration for me. There were so many things he never got the chance to do or experience, which makes me extra grateful for every step of this sometimes wild ride. Even when he was really sick, he maintained his sense of humor, which is something I try to incorporate into daily life.
To follow along with Rose's journey, feel free to check out her Instagram here.
To see the Denik x Rose Lindo collection of notebooks and Sets, take a look here.